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Iowa City Office

Eye Associates is your eye care professional for the diagnosis, treatment and management of eye diseases, injuries and disorders of the visual system.

Iowa CityEye Associates has been your trusted professional for quality eye care in the Iowa City community for over 78 years. Our comprehensive eye exams use advanced diagnostic technology while providing the personal attention you want and deserve. Our expert doctors take time to answer all of your questions, explain treatment options and provide the best treatments available. Our experienced staff provide superior customer service through effective communication and timely assistance. As part of our premier eye care, we offer the highest quality of vision correction products and services to match your needs. Built on the foundation of patient convenience and satisfaction, Eye Associates, serves all of your family’s eye care needs under one roof. You can count on us to consistently provide you with the highest level of personalized care, for a lifetime of healthy vision.

  • Paul W. Hottel, O.D.

    Iowa City and Williamsburg Offices


    Dr. Paul Hottel is an Iowa City native and a 3rd generation optometrist. His great-uncle James started the practice in downtown Iowa City in 1937 and was joined by father Philip in 1948. Paul joined the practice in 1982 following graduation from Southern California College of Optometry. He is a past Education Chairman for the Hawkeye Institute, a continuing education conference for optometrists in Iowa and surrounding states. He enjoys golf, softball, bowling, Hawkeye athletics, and family activities with wife and 2 adult children. His daughter is currently attending Optometry School continuing the family tradition.

  • Dennis J. Schlader, O.D.

    Iowa City and Kalona Offices


    Dr. Schlader grew up in Charles City, Iowa. He attended Loras College and received a Bachelor of Science degree. He received his Doctor of Optometry degree from the Illinois College of Optometry in 1987. He initially practiced with Wolfe Eye Clinic in Marshalltown until he joined Eye Associates in 1989. Dr. Schlader has been actively involved in the Iowa Optometric Association, serving as Education Chairman for the Hawkeye Institute, National Board of Examiners, as well as the Executive IOA Board from 1996-1999. He enjoys running, golf, and family activities with his wife and two children.

  • Sheri L. Roggy, O.D.

    Iowa City and Coralville


    Dr. Roggy was raised in Epworth, Iowa, a small town west of Dubuque. She attended Northwest Missouri State University where she received her Bachelor of Science degree in Molecular Biology. She then attended the University of Missouri-St. Louis School of Optometry where she graduated Valedictorian of her class. After graduation she joined Eye Associates where she currently practices full scope primary eyecare with special interest in pediatrics and ocular disease. Dr. Roggy is a guest lecturer at the University Of Iowa School Of Education where she holds workshops for education students and current teachers about vision and vision-related learning problems at the Teacher Leader Center as well as local schools. Dr. Roggy is a member of the American Optometric Association and the Iowa Optometric Association where she is an active member on several committees. She enjoys serving the people in her community by volunteering regularly at St. Patrick's Church, Regina Elementary, Preucil School of Music, the Ronald McDonald House and other local organizations. Dr. Roggy enjoys the outdoors, cycling, cross-fit, music, and spending time with her husband and four children.

  • Jayme N. Wilhelm, O.D.

    Iowa City, Coralville and Kalona Office


    Dr. Wilhelm, grew up in Dyersville, Iowa. He received his Bachelor of Science in Biology Research from Loras College in 2003 and his Doctorate of Optometry from Indiana University School of Optometry in 2007. He is a member of Beta Sigma Kappa International Optometric Society and a member of the Iowa Optometric Association, where he is co-chair of the Continuing Education Commitee. When not in the office, Jayme enjoys spending time with his wife and 3 children, competing in triathlons, and bow hunting.

  • Kara Heying, OD, FCOVD (By Referral Only)

    Iowa City Office


    After graduating from the Illinois College of Optometry in 1998, Dr. Kara Heying joined her father's practice and pioneered optometric vision therapy in the Cedar Rapids area. She passed rigorous exams and is a certified Fellow of the College of Optometrists in Vision Development. Dr. Kara Heying has served on the COVD Board of Directors and is the current President of the College of Optometrists in Vision Development. She lectures on developmental optometry and vision therapy across the nation and in foreign countries. She enjoys keeping current with the research in developmental optometry, working with pediatric patients, and leading her team of vision therapists at the Children's Eye Center in Cedar Rapids and at Eye Associates of Iowa City. Outside of the lecture circuit, she plays tennis, volunteers, and cheers on her three daughters at show choir performances, basketball games, dance competitions and their other school and church activities.

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